Duke has a new Chief Engagement Officer, a Double Dukie, who is passionate about advancing and optimizing alumni engagement, involvement, and experience. With a private sector performance marketing and media background, she hopes to lead a team of students, in collaboration with Professor Shep Moyle (a Duke alum, former Duke Alumni Board President, and member of the Duke Board of Trustees), to build a lifetime engagement model for individual alumni. Ideally, this would entail examining existing data sets, conducting analysis to determine relevant data (existing and new) to include in the model, automating data ingestion, and building an accessible dashboard to ensure internal accessibility and data democratization. The model should ideally also be capable of ingesting new data signals as relevant sources become available.
Projects Leads: Laura Heilanday and Page Murray
