Duke season ticket holders are both strategically and financially important to Duke Athletics. One of the major challenges in retaining season ticket holders is understanding which are most likely to churn, i.e. not renew their tickets. A team of students, in conjunction with Duke’s Office of Information Technology and Duke Athletics, will make use of data from Duke’s ticketing system, to build a set of models that seeks to predict the profiles and timing of non-renewal of season ticket holders and annual donors.
Project Leads: John Haws, Larry Cleaver
Project Manager: Andrew Carr