Food Choices and Behavioral Economics

Project Summary

Kang Ni, Math/Econ major, Kehan Zhang, Econ/Stats/ major, and Alex Hong, spent ten weeks investigating a large collection of grocery store transaction data. They worked closely with Matt Harding Behavioral Economics and Healthy Food Choice Research Center. (BECR Center).

Themes and Categories
Year
2015
Contact
Paul Bendich
math
bendich@math.duke.edu

Project Results

The team used clustering techniques to identify distinct sets of products, a good first step towards developing a customer preference index.

Download the executive summary (PDF).

Disciplines Involved

L-R: Kang Ni, Alex Hong, Kehan Zhang

  • Economics
  • Public Health

Project Team

Undergraduates: Alex Hong, Kehan Zhang, and Kang Ni

Client: Matt Harding, Director, BECR Center

Project Mentor: Ya Xue, Data Scientist, BECR Center

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