Kang Ni, Math/Econ major, Kehan Zhang, Econ/Stats/ major, and Alex Hong, spent ten weeks investigating a large collection of grocery store transaction data. They worked closely with Matt Harding Behavioral Economics and Healthy Food Choice Research Center. (BECR Center).
Project Results
The team used clustering techniques to identify distinct sets of products, a good first step towards developing a customer preference index.
Download the executive summary (PDF).
Disciplines Involved
L-R: Kang Ni, Alex Hong, Kehan Zhang
- Economics
- Public Health
Project Team
Undergraduates: Alex Hong, Kehan Zhang, and Kang Ni
Client: Matt Harding, Director, BECR Center
Project Mentor: Ya Xue, Data Scientist, BECR Center
